MATILDA
GYLLENHAMMAR.

I’m Matilda Gyllenhammar, founder of Patchy Tiger.

I launched the brand in London in 2017 because I wanted to make denim personal. A name or a patch could turn a jacket into something that belonged entirely to its wearer.

Over the years, those individual pieces became a community, artist collaborations and a brand that meant far more to me than an online store.

Today my team and I continue the made-to-order ethos we started with, on a smaller scale and only by request. Patchy Tiger lives on as a reminder of what we built together.

Discover more about my work in brand growth, partnerships and technology on Matilda Gyllenhammar’s personal website.