Matilda Gyllenhammar in Patchy Tiger denim with her daughter
Founder

MATILDA
GYLLENHAMMAR.

I founded Patchy Tiger in London in 2017 because I wanted to make denim personal. A name or a patch could turn a jacket into something that belonged entirely to its wearer.

Over the years, those individual pieces became a community, artist collaborations and a brand that meant far more to me than an online store.

Today my team and I continue the made-to-order ethos we started with, on a smaller scale and only by request. Patchy Tiger lives on as a reminder of what we built together.

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Where it began

These jackets carry the idea I started with: denim can tell your own story. My children have been part of that story from the beginning, and seeing them wear their own names still captures what makes a personal piece special to me.

Elle and Lille, Matilda Gyllenhammar’s children, wearing personalised Patchy Tiger denim at the swings
Matilda Gyllenhammar holding her daughter in matching Patchy Tiger denimMatilda Gyllenhammar in a personalised MAMA denim jacket holding her daughter
Patchy Tiger

BORN IN LONDON.
MADE PERSONAL.